Day: November 14, 2025
Can Climbing Walls Make Money?
Insights from Jeremy Wilson’s Keynote at the ABC Conference
At the 2025 ABC Conference, amidst the energising panels and exciting new ideas, there was also a key question facing our industry: can climbing walls still make money? To tackle this head-on, we brought in Jeremy Wilson, Founder and CEO of The Lakeland Climbing Centre, to deliver a keynote on this very topic. His candid, pragmatic, and ultimately optimistic talk resonated with so many of our members wondering if they were the only ones feeling the pinch. Now we can share the key themes from his talk with you.
The full article is available to logged in members.
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If you’re interested in indoor climbing market research, take a look at the ABC’s bi-annual report into the size and shape of the industry.
