Social Media Marketing

Bianca is passionate about how businesses can use social media to grow their brand and create content that adds value. We’ve seen first-hand the impact of climbing content online: people have come to Indirock for the first time saying, “I watch Magnus’ videos,” which shows how powerful digital content can be in attracting new climbers.

Right now, many climbing gyms use social media to promote their business, but there’s untapped potential in using it to build stronger brand identities. Investing in brand storytelling could play a key role in the long-term growth of climbing as a sport and culture.

Bianca will share practical tips on finding your content style and creating posts that resonate, inspire and maybe even go viral.