Diversifying revenue streams: practical strategies for growth and customer retention

As competition is increasing, climbing businesses need to look beyond the wall. This panel explores practical ways to grow revenue, attract new audiences, and build lasting customer loyalty.  The panellists will discuss how to tailor your offer to local demographics, the pros and cons of specialist versus generalist models, and how to stand out in crowded markets.

The discussion will also cover alternative income streams – from yoga and pilates classes and expanding training and workshop offerings to events, corporate bookings, cafés and retail – and how to make them viable, even in smaller spaces. What actually works and where should you invest?  Finally, the panel will look at how to build a membership base that drives both revenue and loyalty.

Moderator: Mary-Ann Ochota, Broadcaster

Panellists:

Jack Griffiths, Director & CEO, Flashpoint Climbing Group

Francesco Ragazzi, Founder & Managing Director, Beta Boulders, Copenhagen