Session: Breakouts 2
A discussion of the current BMC membership offer to climbers, and your ideas for what should be included in the future.
Host: Dan Middleton, BMC Climbing Development Manager
Guy will discuss how walls can recruit and develop their coaching and instructional staff, in a cost-effective way, to deliver excellent sessions with happy, sticky customers. He will also give some early insights into Mountain Training’s coaching scheme review and the launch of the Bouldering Wall Instructor.
Host: Guy Jarvis, Executive Officer, Mountain Training England
This session is an opportunity to have a practical, open conversation about the risks we’re facing as an industry, and how they tie into insurance, claims, and long-term sustainability.
There’s no question the climbing and bouldering world is growing fast. Walls are diversifying with everything from fun climbs to auto belays to activity-based play. The market is maturing — but the insurance space around it is tightening. We’re also still seeing the aftershocks of inflation, consolidation in the insurance market, and operational changes post-Covid.
All of this means we need to talk about how we stay resilient — not just this year, but over the next five, ten, fifteen.
Bianca is passionate about how businesses can use social media to grow their brand and create content that adds value. We’ve seen first-hand the impact of climbing content online: people have come to Indirock for the first time saying, “I watch Magnus’ videos,” which shows how powerful digital content can be in attracting new climbers.
Right now, many climbing gyms use social media to promote their business, but there’s untapped potential in using it to build stronger brand identities. Investing in brand storytelling could play a key role in the long-term growth of climbing as a sport and culture.
Bianca will share practical tips on finding your content style and creating posts that resonate, inspire and maybe even go viral.
