Activities Industry Mutual (AIM)

The Activities Industry Mutual (AIM) specialises in providing an alternative to traditional insurance for the activities sector.

AIM is a membership community formed of industry practitioners. Owned by its members and operated on their behalf via an elected board of outdoor adventure experts including Paul Reeve of The Foundry Climbing Centre in Sheffield, it was formed for the sole purpose of providing economical and high-quality cover for individuals and organisations operating in this rapidly growing sector.

We work hand in hand with some of the country’s leading industry bodies such as the ABC to promote best practice in the sector. By sharing our knowledge and experiences we enable our members to operate more efficiently and effectively, minimising their risk, reducing their claims and saving them valuable money in the process.

AIM coverage is tailored to our members’ specific needs and offers a long-term, alternative insurance solution that provides value, security and certainty, no matter how volatile the economy.

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